The Teamlab Brand / Jenna Rae 2


Hey everyone, I am pleased to finally share another set from the campaign I did with The Teamlab Brand this fall.  I photographed the lovely Jenna Rae in Oshkosh with only available light. Thanks for taking a look, check the bottom of the post for some additional thoughts on this shoot.

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Most of this set was shot with 35 and 50mm primes on a Nikon 300s. At some point I will explain why I continue to shoot the majority of my work with an APS-C camera. I suspect there will be a lot of people that will disagree with me about this, so I have put it off for a little while longer.

There are times when there is just no way around using a massive amount of gear to get the required results, but occasionally you get away with using a pretty basic set of tools. It's a pretty fun way of doing things. I can see many of my upcoming projects leaning towards a more natural, motivated way of lighting. I think this is a good thing.

We used the top of a parking structure and the back sides of some main street businesses a backdrop for this set. The original location that we picked was having some roofing work done so we had to improvise a little. We ran through about 5 or 6 outfit changes in 90 minutes or so, towards the end we hit some really beautiful evening light.

I picked a few of my favorite frames to post, some of these images will likely not be used  by the client. You can see that there is a fair amount of repetition in the posing and the framing. Something that our experience with this campaign has taught us is that this that repetition is important to deliver a consistent message to the viewer. This idea is especially true in run-and-gun situations were there is some ambiguity in the creative brief.

You can check out how some of these images are being used online and in social media.

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