Outdoor Outlet Spring 2012 30 Second Spot

It seems like everyone beat me to the punch on this one, so I guess it's time to post it. About a month ago I was asked to shoot a 30 sec TVC for Outdoor Outlet in Appleton, WI. I was stoked to learn that it would be a snowboard themed ad for their annual spring clearance. The whole thing happened so fast that there wasn't really any time to do a BTS shoot for this one, but I think the ad turned out pretty well. We shot on location at Granite Peak ski area for a single day, and then at the shop for a few days after that. The original cut was about 90 sec long, I may get a chance to release that version as well. What do you guys think?

More to come -J.H.