The Teamlab Brand / Jenna Rae 2

Hey everyone, I am pleased to finally share another set from the campaign I did with The Teamlab Brand this fall.  I photographed the lovely Jenna Rae in Oshkosh with only available light. Thanks for taking a look, check the bottom of the post for some additional thoughts on this shoot.

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Most of this set was shot with 35 and 50mm primes on a Nikon 300s. At some point I will explain why I continue to shoot the majority of my work with an APS-C camera. I suspect there will be a lot of people that will disagree with me about this, so I have put it off for a little while longer.

There are times when there is just no way around using a massive amount of gear to get the required results, but occasionally you get away with using a pretty basic set of tools. It's a pretty fun way of doing things. I can see many of my upcoming projects leaning towards a more natural, motivated way of lighting. I think this is a good thing.

We used the top of a parking structure and the back sides of some main street businesses a backdrop for this set. The original location that we picked was having some roofing work done so we had to improvise a little. We ran through about 5 or 6 outfit changes in 90 minutes or so, towards the end we hit some really beautiful evening light.

I picked a few of my favorite frames to post, some of these images will likely not be used  by the client. You can see that there is a fair amount of repetition in the posing and the framing. Something that our experience with this campaign has taught us is that this that repetition is important to deliver a consistent message to the viewer. This idea is especially true in run-and-gun situations were there is some ambiguity in the creative brief.

You can check out how some of these images are being used online and in social media.



Did you enjoy this post? if so please

Going Big In The Bay Sticker Contest crew and myself went up to Green Bay this weekend for the skatepark fundraiser. Tons of people stopped by the booth to check in and pick up some of the new  and Joe Horvath Photography stickers.

Zach from was there as well.  Here is a quick video of a young skater attempting a 5 minute headstand for some Chemish and The Teamlab stickers.

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More to come. -J.H.